Aveda Employees Give Back


As part of the Aveda mission to care for the world, all Aveda employees receive time off to volunteer. Offering a special week of volunteer opportunities provides all employees easy ways to give back while also connecting with fellow colleagues cross-functionally.

During a week in May, 89 Aveda employees in Minnesota completed eight different volunteer activities focused on habitat restoration, women’s empowerment, and youth leadership. The week garnered more than 300 hours of service which protected the environment through habitat restoration activities with Great River Greening, helped women exit the poverty cycle with Dress for Success, and cultivated youth leadership with Urban Roots.

Starting off the week, Aveda partnered with Urban Roots, an organization that works to cultivate and empower youth through nature, healthy food, and community. Employees helped prepare their urban gardens for the growing season, remove invasive species along the Mississippi River watershed, and paint a mural with youth from surrounding elementary schools.

Aveda continued the week in partnership with Dress for Success Twin Cities, to sort hundreds of clothing items in preparation for their large spring fundraising sale which provides women with professional clothing at an affordable price helping them to find employment and exit the poverty cycle. 

Lastly, Aveda employees worked with Great River Greening to plant more than 250 native shrubs and 3,000 grasses to restore a hillside along a local watershed. The native plants put down deep roots, which help to keep the soil from entering the nearby Rum River. Since the Rum River flows into the Mississippi River, the impact of the work done reaches all the way to the Gulf of Mexico!

While this event was great for all employees that got out to volunteer, we have hundreds more that were not able to join us. Why were they not able to join us? (Hint: Because they were running the machinery to make Aveda’s products.) With a manufacturing facility that runs 24 hours a day during the week, we are not the only company that experiences the challenge of how to engage production employees, and especially those employees on the swing or night shift in volunteering. What do others do? Shut down the plant? Shut down a line? How do you deal with staffing considerations for those left to run equipment? All of these are questions that need to be addressed when planning a volunteer event for a manufacturing facility. If you volunteer on a Saturday, how does that go over with employees? What is the incentive to draw them to the event? If you have questions like these or better yet, have solutions for these problems we would love to have you attend a CVC- TC event or better yet join if you have not yet joined.

These are the types of questions that CVC-TC members frequently discuss and help each other address. If you have similar questions or have found creative solutions at your company, we would love for you to attend a CVC-TC event or consider becoming a member.


Dan Schibel
Global Sustainability Manager at Aveda