This June, Boston Scientific celebrated our first annual Week of Caring – a campaign to recognize and honor our employees and their efforts to Advance Possibilities in their local communities around the world. As many of us know, engaging our employees in communications campaigns can be hard, especially globally. Here are three ways we engaged our global audience during the Week of Caring:
- Tying our Caring Value back to our everyday work:
During the week, we looked at how our employees act with integrity and compassion to support patients, customers, our communities and each other. Each day we broke down a different category by telling community stories, sharing facts and highlighting departments and teams from around the globe. We shared this information on our internal website, with global emails, as well as externally on social media and on our career pages. Each of these communications gave our employees a new perspective on either a different area of the business or the world while still highlighting what we all have in common – community.
- Social Media and Employee Storytelling:
During the Week of Caring we focused on what our caring value means our employees by inviting them to share information on how the caring value is demonstrated in their divisions and teams.It was incredibly inspiring to see all the stories, quotes and photos being posted from around the world on social media and on our internal social media page, Yammer. You can read some of them by searching #BSCcares on Twitter, Facebook and LinkedIn.
- Skills-Based Volunteer Events:
We also completed our first Skills Based Volunteer Event in the Twin Cities with the help of HandsOn Twin Cities. Our employees shared their skills, knowledge and experience with seven local nonprofit partners. Volunteers loved being able to collaborate with non-profit partners and other Boston Scientific employees to help great organizations solve organization issues.One employee said of their experience, “I think getting to use our skills for the benefit of the community and in an area outside of our work was exciting and rewarding.”
Overall the campaign was a success! We are so proud of our employees and how they demonstrate the caring value every day and we look forward to growing this new annual campaign in 2019.
Global Community Engagement