Storytelling: Media Interaction
Calling all communications and marketing CVC members! We have stellar panel of media experts that will offer knowledge and experience on how organizations successfully share stories of all the great work of their volunteers, and what it takes to get picked up by media! This diverse panel will be able to address different perspectives on the story telling process – everything from writing, promoting and broadcasting the story. Our panelists include:
- Keegan Shoutz, Vice President Public Relations at Lola Red
- Tim McNiff, KARE 11 Reporter; Journalist, Speaker, & Communications Strategies and Coach
- Kim Johnson, Editorial Director of Events and Special Projects at the Minneapolis/St. Paul Business Journal
Join us on September 25th, from 8am-10am, for our Media Interaction panel at the Food Group in New Hope.
Keegan Shoutz – Keegan is an experienced communications professional with a passion for storytelling and developing engaging content-driven campaigns that positively impact the community and the company's bottom line. Keegan is a Vice President Creative Services for Lola Red. Lola Red is a dynamic public relations agency with the spirit and the strategy to help their clients make an impact. They care deeply about their clients and treat each business as their own. Keegan is also a member of the Twin Cities Board of Directors for the American Cancer Society.
Kim Johnson – Kim serves as project editor and manager for several of the Business Journal’s special publications and awards programs. She was appointed key liaison between the newsroom, marketing and events teams for special publications and editorial-driven events and continues to lead research projects, as well as production of and planning for the weekly print edition.
Tim McNiff – Tim has a long history of telling Minnesota stories in the news. He has a background in TV journalism, public relations and coaching. He says, “I see a need for individuals and businesses to connect with their message in a way that helps them stand out in a world where everyone seems to be screaming for attention.” In his new role at KARE 11, his mission is to help people and businesses understand and relate their unique story in a way that drives content engagement and produces results.
Lou Ann Olson - Leveraging her experience in working with big brands and signature events, Lou Ann leads Tunheim strategy for telling client stories in ways that secure meaningful results. From the PGA’s Ryder Cup to MLB’s All-Star Week and Minneapolis’ Holidazzle, Lou Ann partners with Tunheim clients to not only spread the word but also move minds. Capitalizing on Tunheim’s ‘collective best’ approach to client service, Lou Ann builds teams and then leads their approach to help big brands tackle communications challenges – from telling stories of urban revitalization for the Dayton’s Project and opening new stores for Caribou Coffee to introducing the latest Sleep Number bed at the Consumer Electronics Show. Understanding that effectively communicating with stakeholders should not be formulaic, Lou Ann works with clients to rethink each challenge and then identify their customized path to stellar results.
8:00-8:30 am: Breakfast, Networking + Welcome
8:30-9:30 am: Panel
9:30-9:50 am: Q & A
9:50-10:00 am: Wrap-up